The Art of Logo Design: How to create a logo that doesn’t suck
Logo design was my thing even before I knew what it was. In high school, I was obsessed with surfing and skateboarding logos, so I spent hours redrawing all the big brands' logos until I got each one just right. I have always found logo design to be the...
Why are you here?
Are you just putting one brick on top of another or are you building something? What are you bringing us? You have something unique to offer…what is it? What is the reason behind what you are doing? You didn’t just start for no reason, right? Something made you start....
Photography is pure magic.
Creating something out of nothing. Looking at something and seeing what is and isn’t there. Good photography is instantly recognizable. You can see it a mile away. There is something out-of-this-world about the right mix of form, proportion and light. It's easy to...
Who are your people?
Who are your people? What do they look like? Where do they hang out? What do they do outside of work? The best companies speak to a specific group of people. The more you zoom in on those people, the better you will sound to them. The more you will speak their...
Who is your favourite movie star? Or your favourite pop star?
Who is your favourite movie star? Or your favourite pop star? Why do you like them? It's probably a bunch of factors. When they star in a movie, you watch it because of who they are. You listen to their new song because you feel like you know them. You like certain...
What are you changing?
So dear business owner, maven, marvel, what are you changing? What are you improving? Your business exists for a reason, right? Somewhere along the line, you thought you could do it better. You saw something that wasn’t working and wanted to do it differently. Yes,...
Life is pretty complicated these days
Navigating all the demands on attention takes a lot of work. Work, family, friends, its all connected and its all pinging for your attention. And for all the technology out there, a lot of things have gotten very complicated – ugh. Yes you can book online, order...
Do you know where your business is going?
Often, we get stuck in the day-to-day business of running a business. From one thing to the next, just happy to make it to the end of the day, week, month, quarter. Rarely is there time for reflecting on which direction the ship is actually heading. And this direction...
Care about the business you want
Care about your business for the business you want, not what you already have. Why spend time on the business when there is already business coming in? Why spend time crafting the marketing, the messaging, and brand personality when you don’t need to? Is your business...
Every second counts
How do you think about your time at work, or running your business? How much can you do in 5 minutes? When the clock read 11:55 – do you think, “Ah, almost time for that break!” It’s easy to wish that little bit of time away because it seems inconsequential. But. What...